Who We Are

Ed Benjamin is the primary contact and salesperson for Benjamin Consulting. Benjamin is a 30-year veteran of the USA bicycle industry, who has focused his consulting practice on light electric vehicles since 1996. Benjamin has worked to establish extensive contacts and to learn about the electric bicycle and scooter industry – traveling more than 200 days per year to visit factories, retailers, distributors and consumers. Benjamin is a USA citizen, speaks English and is studying Mandarin.

Vivian Wei is the primary assistant to Ed Benjamin. Vivian Wei holds a master’s degree in Intercultural communication and a bachelor’s degree in International economics and trade. She entered electric bicycle business in 2005 and has extensive experience in ebike trade shows and trade journals. Vivian has been to 50 countries and has a broad view of the different cultures and lifestyles people have in different parts of the world. Vivian Wei is a Chinese citizen who speaks both Chinese and English.

Jean Chen is the owner of EV Plus, the largest provider of food-delivery equipment for electric bikes in China, as well as being a longtime associate of Benjamin Consulting and Cycle Electric. Jean Chen is a Chinese citizen based in Shanghai, who speaks both Chinese and English.

What We Do

Benjamin Consulting provides services to the bicycle, electric bicycle, and Light Electric Vehicle industry.
These services can include:

Benjamin Consulting’s primary activity is to learn about light electric vehicles (Electric bicycles, scooters, motorcycles, drive systems, batteries, motors.)  And how to build and sell them. We try to understand the market, the technology and the activities. We accumulate the “lessons learned” from many companies in this new industry. Our people have acted in many roles with many light electric vehicle companies since the very beginning of the industry.

Our main product is to help entrepreneurs and companies to be more successful. Whether that is information, advice, or hands on help – our role is to help provide the information and experience that is needed to be successful in electric bicycles, scooters, mobility scooters, motorcycles, and other small electric vehicles.

Our experiences and data allow us to help companies in many ways. Below you will find some of the things we do regularly, or have done.

Project Coordination: Benjamin Consulting has extensive experience at bringing new products into production, or modifying existing product for a brand name. From concept to serial production and sales. We can help create or refine designs, create or refine planning, choose and recruit the right team of suppliers, technical experts, manufacturing partners, sales and marketing planning and execution. Our experience enables us to execute projects in minimum time at minimum expense. Our customers avoid mistakes and delays that can kill projects or create huge costs.

Systems Integrators: Light electric vehicles are both simple and subtly complex. Our experience allows us to select the right components from the right suppliers. We can choose the correct assembly and development houses, and we can supervise and interpret the complexities of getting batteries, motors, controllers, and mechanical parts to all come together in a satisfying vehicle.

Selecting a supplier: Benjamin Consulting works for a fee, not for commissions. We are not a trading company. We represent the best interests of our client and using our experience we can help choose appropriate suppliers. The cost savings of this service can be large.

Patent Violations: There are many products in the world, and Benjamin Consulting tries to be aware of and informed about the entire scope of the world market in Light Electric Vehicles. Often we will be aware of prior art, patents in foreign countries, copies, or other IP or Patent issues. Our advice can save effort and expense. Our research can identify copies and patent violations. We can advise on what can, or cannot be done – pragmatically. And we can help with negotiations to create profitable business relationships instead of patent fights and lawsuits.

Go Between: Buying, selling, or developing a light electric vehicle across international borders and cultural lines often requires help from an experienced neutral party that understands the issues of various cultures, and the technical details of the products – and can be used as a sounding board, an impartial mediator, trouble shooter, or negotiator for all the parties involved in a project. This has actually been one of our most often used services – our multinational business and staff (we speak 8 languages and live in 5 countries) helps us to understand the problems and how to resolve them. Our experience often allows us to anticipate and avoid such problems.

Introductions: One of our most valuable services is to help people in the industry meet and understand each other’s capabilities and needs.

Finding Customers: Benjamin Consulting has helped many companies find distribution for product. CEI usually works on project based fee or retainer for this service.
Research: Benjamin Consulting has researched motors, batteries, bicycles, Pedelecs, ebikes, scooters, control circuits, pricing, consumer needs and wants, dealer interests, quality, and many other issues in the USA, Europe, China, and Japan. Custom research reports are a normal part of our business, and are written on a fee basis.

Publications: Electric Bicycles World Wide Reports by Dr. Frank Jamerson Ph.D. is a cooperative effort between Dr. Jamerson and Ed Benjamin. This bi-annual book is a snap shot of the entire LEV industry . www.Ebwr.com

Marketing: Benjamin Consulting has been involved in or observed marketing efforts in many countries. The lessons learned are very valuable to new companies.

Sourcing of Product: Benjamin Consulting has the ability to find you the best source and the best price, with the quality that you target. Benjamin Consulting associates have been involved in many new product development efforts.

Technical Writing and Translating: Benjamin Consulting routinely writes owner’s manuals, service manuals, product data sheets, and advertising copy. These can be written in or translated to English, German, or  Mandarin.

Regulatory Advice: Electric Vehicles have a unique legal situation all over the world. Benjamin Consulting can provide information on legislation and regulations in the USA, EU, China, Japan, Australia, Canada, and more.

Public Speaking: Benjamin Consulting associates are available for presentations and public speaking appearances.

Career Opportunities: Benjamin Consulting can help you find a job in this industry, or to find a qualified employee. Send us your needs or resume.



All materials © Edward A. Benjamin, 2008